What’s your business worth?
October 2019, MMR.
Mirror, mirror on the wall, who’s the fairest of them all?
We think we are better looking than we are. We think we drive better than we do. And we think our business is worth more than it is. Psychologists describe this inflated view as “illusory superiority.”
In my January 2018 MMR column, I did my own reality check on the subject of valuation during an interview with Steve Zapf, the past President of Music & Arts. (Jeff Gottlieb succeeded Steve Zapf as President this past April). With more than 500 retail and affiliate locations, the organization is the go-to-company to ask about valuation.