For those of you who had the opportunity to attend my winter NAMM talk with the same title as this column, consider this a concise summary.
For everyone else, here’s the reader’s digest version.
I began my talk by introducing a fictional music retailer, named Barron Key, owner of Harmony Music Anywhere, USA. And the story begins…
It’s 10:10 and Barron is about to meet with his employees in the conference room to address a serious company wide problem. You see Barron wasn’t satisfied with his quarterly revenue. He believes that his team is not executing previous agreed upon sales goals. He’s not in the best of moods. Before the meeting begins, let me introduce you to his two key managers.