Spotlight on High School Music Service. Successor’s Perspective.
By Jaimie Blackman
Published in January MMR magazine
“The beginning is the most important part of the work.” PLATO
In 1978 Donald Watkins purchased High School Music Service from Lloyd Reitz, who founded the company in 1946. When Watkins retired in 1997, Greg, Donald’s son, already had a decade of work experience as a road rep and was well positioned to lead the organization as second-generation owner. Greg’s highly personalized customer service model had enabled him to successfully build HSMS into the premier school music retailer it is today.