In my April 2018 MMR column titled, “Measuring Customer Perceptions,” I introduced a great innovation tool called Net Promoter Score tool. Net Promoter Score is a free tool and depends on asking one simple question to customers: How likely are you, on a scale of 0 to 10 to recommend this product or service to a colleague or friend? The higher the number, the better. Zoho. com offers a free version for your website. The Net Promoter score is a great tool to promote innovation
Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services.