Eight Steps to Better Understanding and Addressing Customers’ Needs.

In my April 2018 MMR column titled, “Measuring Customer Perceptions,” I introduced a great innovation tool called Net Promoter Score tool. Net Promoter Score is a free tool and depends on asking one simple question to customers: How likely are you, on a scale of 0 to 10 to recommend this product or service to a colleague or friend? The higher the number, the better. Zoho. com offers a free version for your website. The Net Promoter score is a great tool to promote innovation

Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services.

To read the rest, Click Here to check out my April MMR column.

Jaimie Blackman

Jaimie Blackman — a former music educator & retailer— is a Certified Wealth Strategist & Succession Planner. Jaimie helps business owners accelerate the value of their company so it can be sold profitably when ready to exit. He is a frequent speaker at the National Association of Music Merchants, (NAMM) Idea Center and has spoken at Yamaha’s succession advantage.

His content has been published in multiple trade magazines including: Music Inc., Music & Sound Retailer, Canadian Music Trade Magazine, and Sound & Communications. His column is now published monthly in MMR— Musical Merchandise Review—and contributes to NAMM U online.

Jaimie is CEO of Jaimie Blackman & Company, and Creator of MoneyCapsules® and the Sound of Money®. To register for Jaimie’s live webinars, or to subscribe to his podcasts & webcasts, visit

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