Retail Truths: The Unconventional Wisdom of Retailing
I’ve written about Amro music in the past, so when Pat Averwater, CEO, told me that his brother Chip wrote a book titled, Retail Truths, The unconventional wisdom of retailing, I was intrigued. I’m not familiar with any other music instrument retail owners writing business books about retailing. If you’re out there, please let me know. It's important to keep in mind that music instrument retailing, when done right, is a business which follows many of the same principles as any other successful retail business. However, for me, it’s fun reading these principles knowing that an MI dealer wrote it. We all know folks who have opened up a music retail store, just to get into NAMM, or get a discount on their favorite pedal. What Chip discusses are real-life retailing principles of success learned over 4 generations of music retailing. No doubt if I learned the principles in Chip’s book when I…