It’s not an “and,” it’s a Shefa!

facebooktwitterlinkedinby featherIn 2009, my wife and business partner Iris and I, were thinking about the name we would use for our wealth management firm.

It was a quick conversation. My last name is Blackman, my wife’s maiden name is Hershenson. (Iris was way ahead of her time keeping her maiden name. The only time I was concerned was when my son was born and the nurse wrote “baby Hershenson” on the card, but I digress.) So BH Wealth Management became the name of our firm.

Next, we needed the obligatory logo.

Iris and I are long-term meditators, and having learned transcendental meditation in 1973, we wanted to incorporate something spiritual into our logo.

After some research, we discovered the ancient spiritual symbol called Shefa. Shefa in Hebrew literally means abundance.


It was the perfect symbol to represent the core values and beliefs of our firm.

BH logo w arrow shefa

So there you have it. We are not “B and H Wealth Management” as most call us, we are “BH Wealth Management”, and we hope to bring overflowing abundance to our clients.

Written by Jaimie Blackman

Jaimie Blackman

Jaimie Blackman — a former music educator & retailer— is a Certified Wealth Strategist & Succession Planner. Jaimie helps business owners maximize the value of their company through education & coaching. He is a frequent speaker at the National Association of Music Merchants, (NAMM) Idea Center and has spoken at Yamaha’s succession advantage.

As a financial literacy educator he has taught at New York University and has lectured at the 92nd Street Y, Marymount Manhattan College and CUNY.

His column is published in The Music & Sound Retailer and contributes to NAMM U online, as well as other industry trade magazines.

Jaimie is CEO of Jaimie Blackman & Company, President of BH Wealth Management, and Creator of MoneyCapsules® and the Sound of Money®.

To register for Jaimie’s live webinars, or to subscribe to his podcasts, visit

The purpose of this post is to educate. Our content should not be construed as advice. If legal, tax or other advice is required by the readers, professional advice should be sought.

Submit a Comment

Your email address will not be published. Required fields are marked *